HOW WE WORK

Four ways in. One is yours.

Four ways in, depending on how far along you already are. Most founders come to us with some of this already built — a logo they like, a deck that half works, a website they'd rather not send anyone to. The tier you want is the one that starts where you actually are, not where you wish you were.

The order matters

Collateral sits on top of an identity. An identity sits on top of a strategy. Build them out of order and you get a beautiful business card for a company that can't explain what it does — which is a common and expensive mistake.

So the tiers below stack. You can enter at any level, and plenty of founders do, as long as the layer underneath is already solid. If it isn't, we'll tell you before you spend anything.

Presentable

2–3 weeks

You've got a look. You just don't have the stuff.

For founders with a logo and colours they're happy with, who rebuild the same deck from scratch every time a client asks.

This tier assumes you have a logo, palette and fonts you're confident in. We check first. If they won't hold up under real use, we'll say so before you pay to build anything on top of them — and put the check fee toward Recognisable instead.

Start with a brand check — Presentable tier

Recognisable

4–6 weeks

Work out who you are before anyone builds anything.

For founders who already have execution capacity — an in-house designer, a developer, an agency — but nothing solid to brief them with.

Build the foundation — Recognisable tier
· most founders start here

The Full Distance

8–10 weeks

Strategy, identity, website, and everything you hand a client.

For founders whose brand is doing real work right now — raising, hiring, selling — and can't afford for it to look like a placeholder.

Everything in Recognisable, plus:
See what's involved — The Full Distance tier

The Long Run

12–14 weeks

For founders whose face is the brand.

For founder-led companies where the founder's own voice is the main channel — and the brand has to keep running after launch day.

Everything in The Full Distance, plus:
Let's talk about The Long Run tier

Need packaging, event graphics, video assets or internal brand work? Those live alongside our instruments.

Not sure which one?

Fill in the discovery questionnaire. It takes about twenty minutes and it tells us — and you — which layer you're actually missing.

Start the questionnaire